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Apple’s Brilliant Plan to Dominate Without Intel Processors
The company solved the chicken-or-egg problem that haunts its rivals
At Apple’s annual developer conference on Monday, the company made a bombshell announcement: The Mac is switching to Apple-designed ARM processors, with plans to drop Intel for good.
The transition to what the company is calling “Apple Silicon” will provide a huge array of benefits to future devices and frees Apple from depending on Intel’s chipsets for its hardware, which has dictated how and when it could update MacBooks in the past. Apple expects the first devices powered by its own processors will arrive later this year.
ARM-based processors offer increased performance while being more power-efficient and generating less heat than their Intel counterparts. The shift will potentially allow Apple to dream up thinner, lighter laptops that last longer on a charge and may not require fans to cool down while tackling complex tasks like running Photoshop or coding an app.
Most importantly, it allows Apple to have total control over its own destiny, building almost every aspect of its hardware in-house for the first time.
