Apple’s Big September Product Event: What to Expect

Apple announced a streaming event that might not focus on the iPhone 13

Photo by Denis Cherkashin on Unsplash

Will Tim Cook unveil an iPhone 13? That’s the million-dollar (or multi-billion-dollar) question circling next week’s big Apple product event.

Just as we were still shaking off the sleepy vestiges of a long Labor Day Weekend, the Cupertino technology giant sent out invites early Tuesday for a “Special Apple Event broadcasting from Apple Park.”

Almost two years into the pandemic and many months from our last in-person product event with any company, we’ve all grown used to these streaming product productions. Apple, in particular, appears more adept at it than most. It tends to keep them shorter than the in-person ones, knowing that most people are probably splitting their attention across multiple screens, and delivers production values we expect from televised events.

The September 14 Apple Event invite. (Credit Apple)

What remains, though, are huge questions about what this “#AppleEvent (as it’s known on Twitter) will be about. There’s the name of the event: “California streaming,” which might be an on-the-nose reference to the nature of the…