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Apple May Finally Have to Answer for Its Unfair App Store Policies

An antitrust investigation in the EU combined with controversy over a new email app spell trouble for the tech giant

Owen Williams
OneZero
Published in
6 min readJun 18, 2020

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Photo: picture alliance/Getty Images

Just days before Apple’s annual developer event, the European Union hit the company with a bombshell: It’s beginning an antitrust investigation into Apple’s App Store rules. Spurred on by Spotify, which has publicly called for scrutiny of Apple’s anti-competitive practices, the investigation will focus on whether the App Store’s payment rules are fair.

For years, developers big and small have expressed concerns about Apple’s rules around in-app purchases and subscriptions. While developers can distribute their apps on the App Store for free, Apple requires that in-app purchases and subscriptions use its own billing tools, which demand a 30% cut of revenue.

Apple’s rules also forbid developers from sending their users to a website to pay instead, which would allow companies to use their…

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Owen Williams
Owen Williams

Written by Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. Design Manager in Tech. https://twitter.com/ow