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Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

The old model is dying

Young woman recording video for social media
Carol Yepes via Getty Images

Earlier this year, Apple announced sweeping changes to their privacy policies, which sent shockwaves through the online advertising world. Beginning with iOS 14.5, which was released in April, Apple implemented Ad Tracking Transparency (ATT), a feature that requires apps that wish to track users…

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Thomas Smith

Thomas Smith

Co-Founder & CEO of Gado Images. I write, speak & consult about tech, food, privacy, AI & photography. http://www.bayareatelegraph.com or tom@gadoimages.com