The New New
Amazon’s Merciless Assault on Brands
Companies spent billions crafting powerful stories around their consumer products. Then came Alexa.
Published in
5 min readNov 20, 2018
Around this time last year, just as most of us were tucking into Thanksgiving turkey, the sleepy world of consumer packaged goods was stunned by the news of Procter & Gamble’s $100 million…
