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The New New

Amazon’s Merciless Assault on Brands

Companies spent billions crafting powerful stories around their consumer products. Then came Alexa.

Illustration: Jacob Rochester

AAround this time last year, just as most of us were tucking into Thanksgiving turkey, the sleepy world of consumer packaged goods was stunned by the news of Procter & Gamble’s $100 million…

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Andrew Essex

Andrew Essex

ceo Plan A/former ceo droga5/tribeca enterprises

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