OneZero
Published in

OneZero

The New New

Amazon’s Merciless Assault on Brands

Companies spent billions crafting powerful stories around their consumer products. Then came Alexa.

Illustration: Jacob Rochester

AAround this time last year, just as most of us were tucking into Thanksgiving turkey, the sleepy world of consumer packaged goods was stunned by the news of Procter & Gamble’s $100 million…

--

--

--

The undercurrents of the future. A publication from Medium about technology and people.

Recommended from Medium

This is who you want to be along the customer journey. Hint: it’s not the hero.

Jeremy McGilvrey Gives A Step-By-Step Guide for Creating A Landing Page that Converts

Jeremy McGilvrey Gives A Step-By-Step Guide for Creating A Landing Page that Converts

The Power of Personal Branding In SEO

A Great Business Name Is Worth Its Weight In Gold

Oh, Hay There!

Hoovergate: A Look at One of the Worst Marketing Campaigns Ever

You Can Learn to Have a World-Class Brand Voice. Here’s How.

4 Simple Ways To Embed Color Into Your Personal Branding

Personal Branding, Personal Brand, Color Psychology

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andrew Essex

Andrew Essex

ceo Plan A/former ceo droga5/tribeca enterprises

More from Medium

Re-imagining Raza’s Universe in Code

Translating Imagination into Art via AI

AI IS GOING TO BE 67 YEARS OLD

Yankees top prospect Anthony Volpe is adjusting to Double-A after dominating in 2021