‘A Permanent Nightmare’: Pinterest Moderators Fight to Keep Horrifying Content Off the Platform

Moderators reported seeing child pornography content ‘every couple hours’

Sarah Emerson
OneZero

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On a good day, Blake’s job as a Pinterest moderator meant clicking through an endless dragnet of fetish material, adult nudity, and “sexy lady” miscellany. Hide, delete, strike, or ban? These decisions took mere seconds. In fact, the pornography label was considered so straightforward that new hires were reportedly trained on it.

But one day in 2017, Blake discovered something horrifying. Within a network of sexual child images sat an innocently named Pinterest board. “Something like ‘My Pics,’ or ‘My Computer,’” Blake told OneZero. The board was set to secret, visible only to its owner. It contained photos of an infant and a toddler, “nothing violating in any sense, but photos you’d take if you were babysitting,” Blake says. But because the board orbited other accounts that posted child abuse content, Blake suspected these children were at risk of sexual exploitation. They escalated the issue to a manager, asking if Pinterest should investigate the user’s IP or report the photos to law enforcement.

But to their dismay, Blake said they were told that “no imminent threat” was present. “I remember being like, ‘What…

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Sarah Emerson
OneZero

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE