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A Nude ‘Playboy’ Photo Has Been a Mainstay in Testing Tech for Decades

The documentary ‘Losing Lena’ is about the many small ways in which women are told they don’t belong in tech

Corinne Purtill
OneZero
6 min readNov 26, 2019

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Photo: Dwight Hooker/Playboy Magazine

InIn 1972, a Swedish woman named Lena Söderberg accepted a modeling job from the photographer Dwight Hooker. Söderberg was 21, new to the United States, and broke. The name of Hooker’s employer, Playboy, didn’t mean much to her; the contract definitely did. “It was money, and I didn’t have a lot of money,” she explained to Wired earlier this year.

In the photo shoot’s most famous image, a hat-wearing Söderberg stands nude before a full-length mirror, clutching a feather boa and looking over one shoulder. The photograph ran as the centerfold in the November 1972 issue. Then she moved on with her life.

The following year, a team of engineers at the University of Southern California’s Signal and Image Processing Institute were looking for an image on which to test a new piece of image-compression software. A man in the lab — they were all men — offered his copy of Playboy, because it was the 1970s and bringing a Playboy to work was an okay thing to do.

A colleague ripped out the photograph from the shoulders up and ran the now-PG-rated image of Miss November — or Lena, as the…

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Corinne Purtill
Corinne Purtill

Written by Corinne Purtill

Journalist with words at Time, Quartz, and elsewhere. Author of Ghosts in the Forest, a Kindle Single.

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