The Upgrade
A New Vision for the Future of Driving
At CES, car companies are showcasing new designs that will fundamentally alter the automotive experience
If the last 15 years was the age of the smartphone, the next 15 promise to be the dawn of the smart car.
Our stalwart, four-wheel friends are riding a wave of interest and innovation to become the most important mobile technology in our lives. And nowhere is this trend more evident than at CES 2019.
Spurred by the rise of mobile broadband, zero-emission technologies, and the promise of self-driving vehicles, auto tech has attracted the attention not just of traditional car manufacturers, but of software, hardware, and silicon companies.
Car companies and their partners are imagining car intelligence that recognizes the needs of a new type of customer that’s less interested in actually owning and driving a vehicle.
In my first 48 hours at CES’s parade of private and press events, I lost track of how many companies mentioned cars, autonomy, integrated intelligence, and the incredible promise of 5G for car-to-car communication.
