A New Privacy Constitution for Facebook

Mark Zuckerberg wants to fix the social network. Here’s what he’ll need to do.

Bruce Schneier
OneZero

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Credit: SOPA Images/Getty Images

Co-authored with Adam Shostack

FFacebook is making a new and stronger commitment to privacy. Last month, the company hired three of its most vociferous critics and installed them in senior technical positions. And on Wednesday, Mark Zuckerberg wrote that the company will pivot to focus on private conversations over the public sharing that has long defined the platform, even while conceding that “frankly we don’t currently have a strong reputation for building privacy protective services.”

There is ample reason to question Zuckerberg’s pronouncement: The company has made — and broken — many privacy promises over the years. And if you read his 3,000-word post carefully, Zuckerberg says nothing about changing Facebook’s surveillance capitalism business model. All the post discusses is making private chats more central to the company, which seems to be a play for increased market dominance and to counter the Chinese company WeChat.

In security and privacy, the devil is always in the details — and Zuckerberg’s post provides none. But we’ll take him at his word and try to fill in some of the details here. What follows is a list of changes we should expect if Facebook is serious…

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Bruce Schneier
OneZero

Bruce Schneier is an internationally renowned security technologist and author. His latest book is Click Here to Kill Everybody from W. W. Norton & Company.