Member-only story

The iPhone Is Designed to Be Expensive

Why you don’t care that its stainless-steel construction makes the phone heavier

Shin Hyung Choi
OneZero
8 min readSep 10, 2019

--

Credit: Josh Edelson/Getty Images

Apple is no longer the uncontested design titan it once was.

In the not-so-distant past, Apple was light-years ahead of the competition. Just compare the iPhone 4 with the plastic-fantastic Samsung Galaxy S2 in 2011. There’s just no comparing the two. In fact, the iPhone 4 is still considered a modern classic in industrial design.

But now, in 2019, most flagship smartphones feature beautiful bezel-free displays and flush cameras, while the iPhone sports a giant notch and a bulging camera module.

However, one key difference in Apple’s design philosophy separates it from all other flagship smartphones. While competitor phones are focused on designing a premium smartphone, Apple’s hardware design language is in the tradition of luxury product.

The time-consuming process of polishing the iPhone’s stainless-steel surface to a mirror finish is just another manufacturing complexity that adds little practical benefit.

What does this mean, exactly? And why is it important?

--

--

OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Shin Hyung Choi
Shin Hyung Choi

Written by Shin Hyung Choi

PMM at Google. Interests include all things tech, product design, history, literature, and horology. IG @shinchoi

Responses (8)