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A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much

Going viral on Twitter feels good, but it doesn’t pay

Image: NurPhoto/Getty Images

I’ve always wondered what a viral tweet is worth, because it’s an interesting way to think about what social media is worth — and what we hope for when we post. On the one hand, social media creates a tremendous amount of value. Twitter pulled in $3.46…




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Zulie Rane

Zulie Rane

Content creator, cat mom, 6-figure entrepreneur. She/her. Get 2x weekly emails on how to make money writing online:

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