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OneZero
The undercurrents of the future. A publication from Medium about technology and people.

Your audience doesn’t mind if you’re fake

About a month ago a motorcycle-loving Japanese woman with 27,800 followers on Twitter revealed that he was actually a 50-year old Japanese man who had been using a photo app to make his face look like a young woman.

According to the BBC, the man (named Soya) did this because, “No one will read what a normal middle-aged man, taking care of his motorcycle and taking pictures outside, posts on his account.” By editing his pictures to look like a young, attractive woman, he was far more popular on Twitter. …


Facebook still has a lot of explaining to do

Former President Donald Trump is, as of this moment, still banned from Facebook, but before you cheer or deride the decision, know this: The Reckoning is just beginning.

The Oversight Board agreed with Facebook’s initial actions: kicking Trump off its platforms (Facebook and Instagram) as the Capitol riots unfolded and then extended it indefinitely the next day. However, the board, which operates independently of Facebook, also called out the social media giant for seeking to avoid its responsibilities. Facebook tried punting on the long-term decision to permanently ban the ex-president.

Now, however, the ball is back in Facebook’s court. Will…


Why we can’t put your mind in the machine

Immortality awaits. As you draw your dying breath, we will inject a preservative into your brain that will fix in place every one of the trillion or so connections between your 86 billion neurons. We will then trace those wires, building the complete map of your brain’s connections, your “connectome”. Upload that complete wiring diagram to a computer, simulate the brain’s dynamics upon it — and you live again.

Such is the promise of mind uploading. It is predicated on a common idea: that the wiring between neurons is what stores your memories, is what makes you, well, you. Companies…


Epic’s quest to remake Apple’s App Store business model is now in court

Apple’s 13-year-old App Store (and its slightly younger in-app purchases and commission system) is facing its biggest test, not with consumers but in a trial that kicked off Monday in Oakland, California.

At stake is the 30% revenue cut Apple takes on every app and in-app purchase. Fortnite maker Epic didn’t like it and, last summer, it launched a carefully calibrated campaign (breaking Apple’s rules on direct purchases, teasing Apple about it in a “1984-style” ad, and suing them) to upend it and bring the entire issue to court.

I couldn’t be there (nor could most of the witnesses who…


HOW TO DESTROY SURVEILLANCE CAPITALISM — AUDIOBOOK

Read by the author

This week on my podcast, the second part of a seven-part serialized reading of my 2020 One Zero book How to Destroy Surveillance Capitalism, a book arguing that monopoly — not A.I.-based brainwashing — is the real way that tech controls our behavior.

The book is available in paperback:

And DRM-free ebook :

And my local bookseller, Dark Delicacies, has signed stock that I’ll drop by and personalize for you!

Here’s the podcast episode:

And here’s part one:

And here’s a direct link to the MP3 (hosting courtesy of the Internet Archive; they’ll host your stuff for free, forever):

And here’s the RSS feed for my podcast:


HOW TO DESTROY SURVEILLANCE CAPITALISM — AUDIOBOOK

Read by the author

This week on my podcast, the third part of a seven-part serialized reading of my 2020 One Zero book How to Destroy Surveillance Capitalism, a book arguing that monopoly — not A.I.-based brainwashing — is the real way that tech controls our behavior.

The book is available in paperback:

And DRM-free ebook :

And my local bookseller, Dark Delicacies, has signed stock that I’ll drop by and personalize for you!

Here’s the podcast episode:

And here’s part one:

And part two:

And here’s a direct link to the MP3 (hosting courtesy of the Internet Archive; they’ll host your stuff for free, forever):

And here’s the RSS feed for my podcast:


HOW TO DESTROY SURVEILLANCE CAPITALISM — AUDIOBOOK

Read by the author

This week on my podcast, the fourth part of a seven-part serialized reading of my 2020 One Zero book How to Destroy Surveillance Capitalism, a book arguing that monopoly — not A.I.-based brainwashing — is the real way that tech controls our behavior.

The book is available in paperback:

And DRM-free ebook :

And my local bookseller, Dark Delicacies, has signed stock that I’ll drop by and personalize for you!

Here’s the podcast episode:

And here’s part one:

And part two:

And part three:

And here’s a direct link to the MP3 (hosting courtesy of the Internet Archive; they’ll host your stuff for free, forever):

And here’s the RSS feed for my podcast:


HOW TO DESTROY SURVEILLANCE CAPITALISM — AUDIOBOOK

Read by the author

This week on my podcast, the fifth part of a seven-part serialized reading of my 2020 OneZero book How to Destroy Surveillance Capitalism, a book arguing that monopoly — not A.I.-based brainwashing — is the real way that tech controls our behavior.

https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59

The book is available in paperback:

https://bookshop.org/books/how-to-destroy-surveillance-capitalism/9781736205907

And DRM-free ebook :

https://sowl.co/bm2F7c

And my local bookseller, Dark Delicacies, has signed stock that I’ll drop by and personalize for you!

https://www.darkdel.com/store/p2024/Available_Now%3A__How_to_Destroy_Surveillance_Capitalism.html

Here’s the podcast episode:

https://craphound.com/nonficbooks/destroy/2021/05/02/how-to-destroy-surveillance-capitalism-part-05/

And here’s part one:

https://craphound.com/nonficbooks/destroy/2021/04/05/how-to-destroy-surveillance-capitalism-part-01/

And part two:

https://craphound.com/nonficbooks/destroy/2021/04/12/how-to-destroy-surveillance-capitalism-part-02/

And part three:

https://craphound.com/nonficbooks/destroy/2021/04/19/how-to-destroy-surveillance-capitalism-part-03/

And part four:

https://craphound.com/nonficbooks/destroy/2021/04/26/how-to-destroy-surveillance-capitalism-part-04/

And here’s a direct link to the MP3 (hosting courtesy of the Internet Archive; they’ll host your stuff for free, forever):

https://ia601508.us.archive.org/4/items/Cory_Doctorow_Podcast_387/Cory_Doctorow_Podcast_387_-_How_To_Destroy_Surveillance_Capitalism_05.mp3

And here’s the RSS feed for my podcast:

https://feeds.feedburner.com/doctorow_podcast


The conventional wisdom is Apple’s limits on third-party tracking will damage Facebook’s ad business. But whether it actually does is far from certain.

When Apple released its new anti-tracking update this week, experts and commentators appeared certain it was terrible news for Facebook. The update asks iPhone owners if they want the apps they use to track them across the web. And given how Facebook’s ad business relies on tracking, this seemed devastating. “It’s certain to hurt,” Politico said. Revenue drops are coming, analysts predicted. Facebook itself disclosed the threat in financial filings.

But whether Apple’s update does much — or any — damage to Facebook’s ad business is far from settled. With third-party tracking limited, advertisers will still need to spend money…

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