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900,000 Americans Tell Google They Want to Try, Buy, or Quit Heroin Every Year

I use ad data to try to save their lives

An illuminated “G” hangs on the wall.
Photo: Tobias Schawrz/AFP/Getty Images

A number of the kids I graduated high school with are dead, in jail, or in rehab from heroin.

I’m friends on Facebook with those who stopped using. They post about sober anniversaries, featuring pics of Narcotics Anonymous coins in…




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Patrick Berlinquette

Patrick Berlinquette

Founder of a NY search ad agency (like we need another). Finding humor in marketing tech’s depravity. AdTech writing @ NY Times.

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