$5,000 For A MacBook? What To Make Of Apple’s New Laptops.
Sometimes, it feels like there’s no ceiling to Apple’s pricing.
Would you pay $5,000 for a laptop? Apple is betting that some of us will. The company unveiled its new MacBook Pros on Monday, and the starting price is a whopping $1,999. With some customization, you can easily work your way up to double that number — or even more.
At this point, Apple knows it can set pricing at the high bound of reasonability and still hit its sales targets. We, its customers, go through the same cycle with each release: sticker shock, desire, negotiation, purchase. It’s like the five stages of grieving, but a process that always seems to end with us paying Apple.
With a global chip shortage underway, the pricing may even be a calculated risk by Apple. Even if it’s unable to produce as many laptops as it hopes, it will still clean up. Tim Cook’s specialty, after all, is squeezing the absolute most out of Apple’s assets.
Here’s what else you need to know about the new MacBooks, their M1 chips, and how they’ll impact Apple’s bottom line:
The new MacBooks look great. Everyone I spoke with after the event said they’re considering when they’ll upgrade, not if. The laptops look nice, they’re fast, and they even restored some…
