4 Lessons From the Improbable Rise of QR Codes

Tech that seems totally useless can suddenly become crucial — like during a pandemic

Clive Thompson
OneZero
Published in
7 min readJul 28, 2021

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The first time I saw a QR code, I scoffed.

It was 2010 and the code was in the bottom corner of a movie poster. To scan it, I had to download a special app on my Iphone. The software was still buggy and fiddly — I was…

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Clive Thompson
OneZero

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net