The Artisanal Pizza You Ordered Might Secretly Be Chuck E. Cheese

To drum up delivery businesses, big restaurant chains are rebranding themselves in apps like Grubhub. That could mean more competition for local joints.

Sarah Emerson
OneZero

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Photo: Phillip Faraone/Getty Images

It’s my opinion that Chuck E. Cheese pizza should be scarfed down near a ball pit while an anthropomorphic mouse sings “Happy Birthday” to a screaming child somewhere. For many of a certain age, these are precious memories. But regardless of your sentiments, the doughy, suspiciously lopsided pies of Chuck E. Cheese can hardly be associated with good pizza, or even pizza that’s passable enough to satisfy a craving for delivery.

So it was a surprise to learn that Chuck E. Cheese pizza can be consumed in the comfort of your own home, delivered via on-demand apps such as Grubhub, as was revealed last month when a Reddit user documented their experience of accidentally ordering from the children’s entertainment center. Pizza made in the kitchens of select Chuck E. Cheese locations is sold under the name “Pasqually’s Pizza & Wings” on Grubhub, allowing the business to generate revenue while technically remaining closed due to the coronavirus. The brand is owned by CEC Entertainment, Inc., which also owns Chuck E. Cheese, and a trademark registration was filed for…

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