In OneZero. More on Medium.
I’m at the point now where I don’t even bother reading Post Malone’s texts.
Same with Diddy. Same with Paul McCartney. When Barack Obama’s name pops up on my phone I tap to see what he has to say, but he doesn’t text that often so it’s fine.
I have never met any of these people; none of them know me. Their contacts are in my phone because of Community, a startup that celebrities, businesses, and influencers of all stripes can use to text their fans.
People who purchase a Community phone number (or “leaders,” as the company calls them)…
It used to be a commonly held belief that every request deserved a response. Not replying to someone who had sent you an invitation, made a request, or asked a question would be seen as a breach of the social contract. Indeed, it’s the entire basis of the RSVP, which literally comes from the French phrase “répondez s’il vous plaît,” or “please respond.”
This may have worked well back in the days of the home phone and snail mail, but how many requests would the average person need to respond to in 1990 anyway? These days, however, it’s a barrage.
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